Tracey Parsons

Welcome to my virtual portfolio! I am a PR and marketing communications professional leveraging 15 years of in-depth experience from corporate, agency and non-profit settings. With experience on flagship brands and first-hand knowledge of best practices in a global company, I bring a robust toolbox of skills needed as a trusted advisor and partner.

With a broad range of communications experience, I have successfully managed projects that influence audiences in a variety of industries, including consumer goods, health and wellness, science and technology, higher education and more. Additionally, I have led strategic partnerships, national sponsorships, and cause-marketing campaigns that allow brands and organizations to expand their reach and impact in exciting and powerful ways!

My work has been recognized for excellence and resulted in awards such as the H.J. Heinz Award of Excellence and First Choice Award for "Best Use of Social/Digital Media." I invite you to explore this small snapshot of my work and learn more about how I can drive results and achieve success!

Education

Duquesne University - Master of Arts (Corporate Communications; Emphasis in Marketing Communications) 

Duquesne University - Bachelor of Arts (Major: Journalism | Minor: Music/Vocal Performance)

Skills                                        

Integrated Marketing Communications | Brand PR and Marketing | Internal and External Communications | Professional Writing | Stakeholder Relations | Strategic Partnerships and Sponsorships | Media Relations | Cause Marketing | Fundraising | Event Management | Digital/Social Media | Corporate Communications | Brand Narrative Development

As a busy mom of three teenage girls, much of my time centers around their many interests and activities these days. Fortunately, I find great joy in playing the role of a lifetime as "busy mom!" I also enjoy other important roles as an advocate, supporter and active contributor for several arts-based organizations, including Pittsburgh Musical Theater, Little Lake Theater, area church choirs and more! When I'm not working behind the scenes, you also may find me performing on stage!

Additionally, I have served as a volunteer for several community organizations in a leadership capacity. Most recently, I joined the team at Dress for Success to help empower women in the workforce! My work in the arts and with community organizations always has fueled my ability to be a creative problem solver, team player, and compelling storyteller!